Soria Natural, a Spanish-based provider of natural remedies, asked Axiall to help launch their business in the UK. Axiall undertook a market research exercise to map the structure of the UK market and identify a target list of potential distributors.

We then created and delivered a telemarketing programme to the target group based on articulating the Soria proposition and eliciting relevant information to enable us to evaluate the suitability of potential partners.

Axiall shortlisted 6 distributors and arranged meetings with each, which we attended to introduce Soria and their products. They chose the candidate that met their criteria and finalised an agreement with them.

Tito Hernansanz, International Sales Manager said “We chose Axiall because of their understanding of the healthcare market in the UK. We were very impressed with the way they uncovered some of the key issues which would face us and were instrumental in helping us develop our approach in the UK. The shortlist of distributors matched our requirements exactly and we are delighted with the outcome that Axiall delivered.