Netasq is a European leader and expert in developing and delivering leading edge security solutions for businesses of all sizes with a client base which includes major corporates, public bodies and international security organisations.
Netasq has asked Axiall to undertake two separate projects. In the first phase they wished to develop their corporate messaging to ensure it was appropriate for a global marketplace. In a subsequent phase they asked Axiall to write the English language version of their website.
Corporate Messaging
As part of their international expansion strategy Netasq wished to review their corporate messaging to ensure that it articulated the benefits they deliver in the most effective manner to a global marketplace.
Dominique Meurisse, Managing Director, said “We chose Axiall because they had already delivered a highly successful programme for our partner in the UK market. Their approach to the programme was highly professional and structured around a workshop, which followed detailed preparatory work. The workshop involved several of our key staff and facilitated input from all of them. Axiall then delivered a concise report with recommendations which were both creative and practical and demonstrated a comprehensive understanding of our business and objectives. I look forward to working with Axiall in the future and would recommend their services wholeheartedly.”
Website
As part of their international expansion strategy NETASQ wished to create a website that would communicate their strengths to a global customer base and network of resellers. Their objective was to ensure that their website messaging communicated the company’s proposition in current English marketing language. Crucially, they wanted the website to be written in a style that could be rolled out to the rest of the company’s marketing collateral.
Marie-Pierre Czabak, Marketing and Communications Director, said “We chose Axiall because they had already worked with us in developing our corporate messaging. They offered a unique combination of Marketing and linguistic expertise, allied to a profound knowledge of technology markets.
From the outset the professionalism of their approach to managing the project was evident. They controlled the exchange of documents between our companies tightly, ensuring that all changes were correctly managed and tracked. They met all of our deadlines and were extremely responsive when we introduced documents which had not been included in the original plan. They dealt equally well with the majority of documents which were presented in French and with the smaller number which had previously been translated into English but not particularly well and were presented in a variety of styles which did not match the outcomes we desired for the new website.
The quality of work they submitted was of the highest standard. We are delighted with the outcome and are confident that the new website will make a significant contribution to NETASQ’s next phase of international growth.
We will certainly ask Axiall to help us as we continue our programme of developing our collateral for the international marketplace and I have no hesitation in recommending their services to others.
